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Skaidrs
Rīgā -2 °C
Skaidrs
Piektdiena, 22. novembris
Aldis, Alfons, Aldris

Rīgas mākslas telpā atklās Vācijas laikmetīgās mākslas izstādi

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S
Hi John! What a great example. As my deigsn philosophy centers primarily around branding, I start each and every project by going through a Brand Personality Process. It's a standard, three-page, in-depth questionnaire that I send to every client, followed by extensive conversation, and culminating in a one-page brand personality brief, which seems simple at a glance but it's the result of a great deal of research and conversation about the client, industry, and project at hand. This serves as the foundation for everything and its value is incalculable, if you ask me. By the end of this process, the client and I are always on the same page, and completing the project becomes much easier. Usually I've gathered enough information that we hit the nail on the head with the first or second deigsn idea since I already have such a good idea of what they're looking for. Often, the process also serves as a catalyst for the deigsn ideas themselves greatly simplifying my deigsn process.I'm surprised that you didn't seem to have a standard process for gathering this information to begin with. You spent a lot of time asking somewhat unrelated questions before you really cracked the nut by having her read that article, where she was able to respond to a specific set of questions that painted a complete picture. (And you were lucky most clients aren't that thoughtful in their responses and wouldn't have thought to mirror the article). Start with the process, and then let it develop into the type of conversation you had you'll get more out of it. (Okay, not that I'm advising you here, but since this is your example . . . )Looking back on the days when I tried to cut corners and shoot from the hip, I cringe a bit skipping this essential step is the #1 cause of issues I've seen myself, and with other deigsners. Since implementing this process, I've had nothing but thrilled clients and great results and much less stress throughout the deigsn process.I also set the tone for very open, honest communication so the client is comfortable communicating about problems when they occur. That can be difficult to do; probably the #1 issue I have is clients who sheepishly tell me they like things that they really don't. Part of our job is making them comfortable enough to communicate, and then helping them figure out what they really want frustrating as it is, many clients don't really know until they see it!
skatītāj
s
man patika - ļoti "vāciska" izstāde ar perfekciju
i.d.
i
kādu laiku atpakaļ uzdūros Erika Bingera lieliskajiem darbiem. Vēlāk viņa mājaslapā izlasīju, ka pavasarī būs skatāms Rīgā. Noteikti jāiet.
saule
s
Rihards Zaļupe teica, ka skaņdarbs ir interesants, LV mūziķi un vācu māksla - tas ir intriģējoši!
;)
;
Šteimane rullē. Prieks par to!

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